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 Post subject: By the way ...
PostPosted: Fri Jul 30, 2004 1:37 pm 
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Joined: Sun Apr 07, 2002 1:01 am
Posts: 8342
Location: Bethesda, Md.
UK private investigation company 7intel has reacted with anger to a letter from chip giant Intel, which is threatening legal action over the investigation company's use of the word 'intel'.<p>Gary Stapleton, chief executive at 7intel, has vowed to fight the action and claims that members of the US intelligence services are ready to testify on his behalf.<p>"I will represent myself in court and will be quite happy to make Intel look silly," he said.<p>"I have members of the American intelligence service ready to testify that the use of the word 'intel' in our business means 'intelligence'."<p>Intel replied in a statement: "The Intel brand is one of the most valued brands in the world, and Intel generally tries to work with companies and individuals to amicably resolve trademark disputes.<p>"However, we have an obligation to our shareholders to protect our brand investment, and an obligation under trademark law to proactively protect our marks." (vunet.com)<p>***Intel Corp. is being silly, but that doesn't justify the use of "intel" to mean "intelligence" in newspaper headlines and text. It's lazy, it's jargon and sometimes initially confusing; the headline "Intel Changes Called Urgent," for example, could very well mean that Intel Corp. really has to do something about quality control.***


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 Post subject: Re: By the way ...
PostPosted: Fri Jul 30, 2004 1:54 pm 
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Joined: Mon Apr 08, 2002 12:01 am
Posts: 1775
Location: Baltimore
I agree that Intel is being silly. Companies go overboard in claims about the value of and need for uniqueness in their names.<p>But i have trouble feeling sorry for a company that calls itself 7intel. How do you say that? Is it ripping off Ian Fleming for a bit of 007 glory?


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