UK private investigation company 7intel has reacted with anger to a letter from chip giant Intel, which is threatening legal action over the investigation company's use of the word 'intel'.<p>Gary Stapleton, chief executive at 7intel, has vowed to fight the action and claims that members of the US intelligence services are ready to testify on his behalf.<p>"I will represent myself in court and will be quite happy to make Intel look silly," he said.<p>"I have members of the American intelligence service ready to testify that the use of the word 'intel' in our business means 'intelligence'."<p>Intel replied in a statement: "The Intel brand is one of the most valued brands in the world, and Intel generally tries to work with companies and individuals to amicably resolve trademark disputes.<p>"However, we have an obligation to our shareholders to protect our brand investment, and an obligation under trademark law to proactively protect our marks." (
vunet.com)<p>***Intel Corp. is being silly, but that doesn't justify the use of "intel" to mean "intelligence" in newspaper headlines and text. It's lazy, it's jargon and sometimes initially confusing; the headline "Intel Changes Called Urgent," for example, could very well mean that Intel Corp. really has to do something about
quality control.***