Testy Copy Editors

This and that
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Author:  J Kaufman [ Thu Aug 15, 2013 2:59 pm ]
Post subject:  This and that

From former Washington Post ombud Patrick Pexton to new owner Jeff Bezos. Some good advice [print late sports scores but don't screw with the Sports section, fire Jennifer Rubin, revamp Style], some "no kidding" [know your readers, don't give up on print].

Remember that the product you’re selling is news. Amazon has succeeded because it delivers consumer goods at a low price, quickly, and targeted and tailored to the individual needs of its customers. But, at base, Amazon just sells stuff. Lots of stuff. But it’s all stuff.

Similarly, the basic product of the journalism business is news, news, news—always. That includes stories, graphics, editorials, columns, photos, and video, but it’s all news. Technology can and will change the transmission speed of, the look of, and where you read news. But news is still news. And that requires top-quality, experienced, adventurous, dedicated reporters, editors, photographers, designers, and for Christ’s sake, copy editors to get right. Hire good people, let them do what they do, and the product will always be good.
[Washington CityPaper]

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