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Today's terrible idea
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Author:  J Kaufman [ Tue Jul 30, 2013 4:25 pm ]
Post subject:  Today's terrible idea

New York Times elevates comments from below the line

As part of a series of experiments to make reaction more useful to readers, comments are placed alongside a story

The New York Times is trying something new with comments: placing key reactions alongside the story narrative.

The news site trialled the experiment for the first time on Saturday (27 July).

The move is part of the title's efforts to make comments more useful for readers, Marc Lavallee, a deputy editor of interactive news at the New York Times, told Journalism.co.uk.

The first story to try the new positioning of comments was an article about oranges and how the DNA of the fruit could be altered to resist disease. And as the story explored the contentious issue of genetically modified foods, there was plenty of reader reaction.

"For this story in particular, we knew many readers would arrive with fairly well-formed perspectives on GMOs [genetically modified organisms]," Lavallee explained by email.

He said that the news outlet "wanted to foster a conversation about readers' perspectives on the various factors informing their opinion" and "wanted to highlight the most insightful perspectives, especially for readers who don't normally wade into comments".

For instance:
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Author:  KfitzR [ Tue Jul 30, 2013 7:03 pm ]
Post subject:  Re: Today's terrible idea


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