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CX o' the day
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Author:  J Kaufman [ Sat Jul 13, 2013 7:48 am ]
Post subject:  CX o' the day

KTVU Apology for Friday Noon report

Quote:
KTVU

OAKLAND, Calif. —

On Friday evening, KTVU Channel 2 issued the following on-air apology.

On Friday, July 12, during the KTVU Channel 2 Noon newscast, we misidentified the pilots in the Asiana Airlines crash.

We made several mistakes when we received this information. First, we never read the names out loud, phonetically sounding them out. [*]

Then, during our phone call to the NTSB where the person confirmed the spellings of the names, we never asked that person to give us their position with the agency.

We heard this person verify the information without questioning who they were and then rushed the names on our noon newscast.

Shortly before 6 p.m. Friday, the NTSB issued the following statement:

The National Transportation Safety Board apologizes for inaccurate and offensive names that were mistakenly confirmed as those of the pilots. A summer intern acted outside the scope of his authority when he erroneously confirmed the names of the flight crew on the aircraft. We work hard to ensure that only appropriate factual information regarding an investigation is released and deeply regret today's incident. Appropriate actions will be taken to ensure that such a serious error is not repeated.

The full NTSB statement can be found here.

Even with this statement from the NTSB, KTVU accepts full responsibility for this mistake.

We issued an apology later in the noon newscast, and we also apologized on our website and on our social media sites.

We have a lot of good people here at KTVU Channel 2. We pride ourselves on getting it right and having the highest of standards and integrity.

Clearly, on Friday, that didn't happen. So again, from everyone here at KTVU, we offer our sincerest apology.
[KTVU.com]

[*] Huh?

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Author:  magman [ Sun Jul 14, 2013 11:12 am ]
Post subject:  Re: CX o' the day

What's truly amazing about this isn't than an anchor read it on the air. It's that so many hands in the newsroom would have had to touch it -- and nobody noticed. Someone wrote the story. Someone wrote up information for a graphic artist. The graphic was made. A producer would have read the story. And so on.

And this wasn't on a weekend, when staffs are smaller.

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