Earlier this month a newsroom analytics team was introduced at the New York Times, with the aim of establishing a better understanding of how editorial content is consumed.

The team, which currently consists of James Robinson, who moved across from the news outlet's wider analytics team, and the New York Times's Knight Mozilla fellow Brian Abelson.

It was set up by Aron Pilhofer, who also runs the Times's interactive news team, social media team and communities team.

Speaking to Journalism.co.uk at the International Journalism Festival in Perugia this week, he said that currently "we know next to nothing in the newsroom about how people consume our content, whether we're publishing in the right way, whether all the time and effort we're putting into creating these interactives actually work".