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Hed writing 101
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Author:  J Kaufman [ Thu Mar 14, 2013 5:04 am ]
Post subject:  Hed writing 101

Worth a look, at Lingua Franca.
Quote:
Compared with a headline, a sonnet is a piece of cake.

That’s what I said last week, pointing to the difficulty of constructing an old-fashioned newspaper headline that fits to exact measure and that, in no more space than a haiku, exactly reflects the information, emphases, and tone of the story it heads.

I took as evidence a 1950s wire-service story used as an example of headline writing by Bruce Westley of the University of Wisconsin at Madison in his 1953 classic textbook, News Editing.

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