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Hed writing 101 http://www.testycopyeditors.org/phpBB3/viewtopic.php?f=8&t=15067 |
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Author: | J Kaufman [ Thu Mar 14, 2013 5:04 am ] |
Post subject: | Hed writing 101 |
Worth a look, at Lingua Franca. Quote: Compared with a headline, a sonnet is a piece of cake.
That’s what I said last week, pointing to the difficulty of constructing an old-fashioned newspaper headline that fits to exact measure and that, in no more space than a haiku, exactly reflects the information, emphases, and tone of the story it heads. I took as evidence a 1950s wire-service story used as an example of headline writing by Bruce Westley of the University of Wisconsin at Madison in his 1953 classic textbook, News Editing. |
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