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J Kaufman	Post subject: Hed writing 101 Posted: Thu Mar 14, 2013 5:04 am
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	Worth a look, at Lingua Franca. Quote: Compared with a headline, a sonnet is a piece of cake. That’s what I said last week, pointing to the difficulty of constructing an old-fashioned newspaper headline that fits to exact measure and that, in no more space than a haiku, exactly reflects the information, emphases, and tone of the story it heads. I took as evidence a 1950s wire-service story used as an example of headline writing by Bruce Westley of the University of Wisconsin at Madison in his 1953 classic textbook, News Editing.
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What They're Saying

"This is like group therapy with prisoners in the Poynter Institute's dungeon." ... "You take a vocation that the simple-minded consider to be mere drudgery, and you exploit every bit of fascinating and humorous nuance imaginable." ... "Delicious" ... "Ask your professors? The only professors whose opinions matter are named Walsh, Blanchard and McIntyre." ... "What I come here for, I can find ONLY here. Phillip, you've built a great place." ... "Nothing gets us hotter than reading bitchy discussion threads from over-exhausted copy editors endlessly debating the merits of "theater" versus "theatre." ... "I love this site. It's better than the Kool-Aid acid tests." ..."I'm awed at the efficiency with which matters of opinion get hashed out in this forum." ... "Phil is the bomb!" ... "I'd wager that it's exactly your sort of hidebound thinking that contributes to the problems newspapers are having attracting readers." ... "I'm totally obsessed with this site. It's like porn--if you get off on Scrabble." ... "It reveals the backstage carping and vindictive emotions that roil the souls of those trapped at the copy desks." "When they say "testy," they certainly mean it. Whether it's reporters, editors, or the general public, no one is above their savage snark." ... "An apparent crack in the thin grey line." ..."Testy Copy Editors is a bitchboard for journalism's underclass." ... "My desire to read 'Testy Copy Editors' is only rivalled by my desire to pop "Constipated Call Girls" in the DVD player." ... "Phillip Blanchard is not just a testy copy editor, but a prophet scorned in his own time, and those of us who defend wordplay will be punished for it come the Judgment Day." ... "Phil Blanchard is as dashing in person as he is at the TCE board." ... "As far as writing and editing go: Read this board, read Bill Walsh, memorize the style book, read William Zinsser, and read the New York Times. That's a good start." ... "You should let go of your bitterness. You were not the oppressed talent you thought yourself to be. You were a miserable, brooding, silent, joyless grind, lucky to have a job at the Sun-Times, and we're lucky now that you've moved on to afflict others."

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