Testy Copy Editors

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 Post subject: Headlines are back!
PostPosted: Tue Feb 26, 2013 11:30 am 
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Joined: Tue Jan 24, 2006 5:33 pm
Posts: 1225
Location: Texas
Tabloid Chic: How Racy Headlines Unlock Money and Power

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In its revived form, the headline is finding relevance far beyond news media as it becomes a key weapon in fields like politics and business. No longer the exclusive province of copy editors, it is now the cornerstone of emailed political appeals, the fulcrum of crowdsourcing capital on Kickstarter, and arguably the basis of an entire communications medium, the all-headlines microblogging system Twitter.

A new vanguard of hype masters is testing the limits of the headline’s power, hoping to accelerate the democratization of media, capital flows, and even political messaging. They rewrite headlines dozens of times for a single post; they build software to automatically compare the performance of competing headlines in real time; and they find ways to convert clicks to piles of money.


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 Post subject: Re: Headlines are back!
PostPosted: Tue Feb 26, 2013 11:41 am 
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Joined: Mon Nov 14, 2005 3:47 pm
Posts: 4655
Location: New York City
How's this for racy? It raced so fast it tripped over itself.


Supreme Court won't allow challenge 2008 expansion of surveillance law to move forward
[Fox News]


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