The News Tribune Redesigns With Print Audience In MindQuote:
While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite.
The daily publication launched its new design last November. Executive editor Karen Peterson announced the new look in an article a few days before the launch. “We’re going to design a newspaper for newspaper readers. Hard-core newspaper readers. Readers who crave the feel of newsprint in their hands. Readers who aren’t ashamed to say they prefer their news the old-fashioned way — on paper.”
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In her article, Peterson explained that the redesign would include a new flag bearing the paper’s name and a redesigned drawing of Mt. Rainier and the Tacoma skyline; a new headline type and new headline philosophy, where headlines will run large for big stories and small for news that is less important; more stories on each page; the same story type running ragged right instead of justified; columnists at the top of each page; and a new reader feedback section.
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E&P]
Big heds, big stories; little heds, little stories. An idea that could catch on. I like that feedback section, too, which could be called, say, "Letters."
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