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J Kaufman	Post subject: Audits Posted: Mon Sep 03, 2007 10:57 am
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	From The Australian: Push to audit papers' web editions Quote: THE Audit Bureau of Circulations is looking at auditing the online audience of newspapers and magazines next year. Paul Dovis, chair of the audit bureau's digital publication working group, said the information would be included in the circulation summary alongside the print sales figure, completing advertisers' picture of each publication's entire audience, online and off. And how is it done in the U.S.?
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paulwiggins	Post subject: Posted: Mon Sep 03, 2007 9:41 pm
Joined: Wed Oct 08, 2003 12:01 am Posts: 3137 Location: Homebush NSW Australia	Not sure on that. All I can say is that the more rigorous auditing of online stats the better. The newspaper companies here are holding good market share.
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J Kaufman	Post subject: Posted: Fri Sep 07, 2007 10:34 am
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	Did some more reading and found this: ABC, Scarborough Research and NAA Unveil Details of New Audience-FAX Initiative Integrating Circulation, Readership and Online Measurements Quote: SCHAUMBURG, Ill., NEW YORK and ARLINGTON, Va. (July 17, 2007) —The board of the Audit Bureau of Circulations (ABC) approved development of “Audience-FAX,” a new initiative that for the first time will integrate newspaper readership and online audience estimates into ABC circulation reports. Agreed to Saturday during the ABC board meeting, Audience-FAX is the latest step in a multilevel industry initiative to answer advertisers’ needs for measurement data that reflects newspapers’ full reach and audience. Beginning this fall, newspapers will be able to report in-market print, online and net combined readership as measured by Scarborough Research. Monthly Web site unique visitors also will be reported from sources such as Nielsen//NetRatings, comScore Inc. or server-based analytics tools. to contact at each organization for more information. Wonder why it took so long -- or is this a new way of disguising print losses?
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paulwiggins	Post subject: Posted: Sun Sep 09, 2007 7:10 pm
Joined: Wed Oct 08, 2003 12:01 am Posts: 3137 Location: Homebush NSW Australia	There's some debate over how such matters should be measured. There's no point the industry spending time and money and research data the media buyers don't want.
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