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 Post subject: AP or PR copy?
PostPosted: Wed May 05, 2004 2:13 pm 
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From the wire of record:<p>(05-05) 11:37 PDT NEW YORK (AP) --<p>Spider-Man is coming to a base near you.<p>Ads for "Spider-Man 2" will be placed atop bases at major league ballparks during games from June 11-13 as part of a promotion announced Wednesday.<p>The move is the latest push by baseball to increase its marketing to younger fans -- and make money along the way.<p>***Yeah, right. Baseball will sell more to young people by putting ads for movie sequels on the playing field. I don´t even think the marketing hack who thought of that believes it.***<p>[ May 05, 2004: Message edited by: larepublica ]</p>


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 Post subject: Re: AP or PR copy?
PostPosted: Wed May 05, 2004 3:41 pm 
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Holy living ----.<p>Please let this be a joke. I swear, I'll never complain about the DH rule again if someone can make this not happen.


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 Post subject: Re: AP or PR copy?
PostPosted: Wed May 05, 2004 3:47 pm 
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OK, so it's not a joke.<p>And even Ralph Nader managed to take some time out from his work on President Bush's re-election campaign to give Bud Frankenselig an earful: <p>Ralph Nader, a presidential candidate and consumer advocate, criticized the deal. He wrote Tuesday to baseball commissioner Bud Selig, denouncing the decision to have ads on uniforms during the season-opening series in March between the Yankees and Tampa Bay in Tokyo.<p>"It's gotten beyond grotesque," Nader said. "The fans have to revolt here. Otherwise, they'll be looking at advertisements between advertisements."<p>In separate promotions, the bases also will feature pink ribbons Sunday as part of a Mother's Day promotion to raise breast-cancer awareness, and they will have blue ribbons on Father's Day, June 20, to raise prostate-cancer awareness.<p>I repeat: "Holy living ----." What's next? Spandex yellow uniforms to promote the next X-Men movie?<p>Hmm. The Houston Astros might go for that ...


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 Post subject: Re: AP or PR copy?
PostPosted: Wed May 05, 2004 7:14 pm 
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I'm waiting for them to sell space in the on-deck circles, the coach's boxes and on top of the dugouts.


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 Post subject: Re: AP or PR copy?
PostPosted: Wed May 05, 2004 9:09 pm 
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I could handle ads on top of dugouts, and probably even the on-deck circles. Anything between the lines should be off-limits, however.


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 Post subject: Re: AP or PR copy?
PostPosted: Wed May 05, 2004 10:57 pm 
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According to our story, they'll be in on-deck circles, too.


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 Post subject: Re: AP or PR copy?
PostPosted: Thu May 06, 2004 10:07 pm 
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It's amazing. They actually listened to the fans:<p>NEW YORK - Spider-Man ads on bases didn't fly with baseball fans. A day after announcing a novel promotion to put advertisements on bases next month, Major League Baseball reversed course Thursday and eliminated that part of its marketing deal for "Spider-Man 2." <p>"It isn't worth, frankly, having a debate about," commissioner Bud Selig said in Oakland before the Yankees-Athletics game. <p>"I'm a traditionalist," he said. "The problem in sports marketing, particularly in baseball, is you're always walking a very sensitive line. Nobody loves tradition and history as much as I do." <p>After Selig and others heard the backlash, Spider-Man got picked off base.<p>And frankly, in a story this silly, I think a pun like that is perfectly appropriate.


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 Post subject: Re: AP or PR copy?
PostPosted: Thu May 06, 2004 10:30 pm 
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What pun?


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 Post subject: Re: AP or PR copy?
PostPosted: Fri May 07, 2004 10:41 am 
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Baseball has been a rudderless ship since Fay Vincent left.<p>Selig is a joke as a commissioner. He sends his lackeys out Wednesday to spin the move as a way of luring kids to the game when anyone with half a brain knows it was a craven move to extract ever more dollars from the ad community.<p>This man who's so concerned about marketing the game to kids starts his postseason games after 8 p.m. in the East, thus ensuring they will end long after the kids are in bed.<p>I hope to God ads never appear on uniforms outside of Tokyo again (that was execrable), and if ads ever appear spray-painted on the outfield (or even mowed into the outfield), I may be driven away from the game altogether.


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 Post subject: Re: AP or PR copy?
PostPosted: Fri May 07, 2004 12:02 pm 
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<blockquote><font size="1" face="TImes, TimesNR, serif">quote:</font><hr>Originally posted by wordygurdy:
This man who's so concerned about marketing the game to kids starts his postseason games after 8 p.m. in the East, thus ensuring they will end long after the kids are in bed.<p><hr></blockquote><p>Hell, many adults are in bed before the games end.


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 Post subject: Re: AP or PR copy?
PostPosted: Fri May 07, 2004 12:08 pm 
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<blockquote><font size="1" face="TImes, TimesNR, serif">quote:</font><hr>Originally posted by Matthew Grieco:
After Selig and others heard the backlash, Spider-Man got picked off base.<p>And frankly, in a story this silly, I think a pun like that is perfectly appropriate.<hr></blockquote>But not these:<p>Ads on bases to promote the sequel won't fly
(Newsday) <p>League stomps Spidey
(Calgary Sun) <p>Baseball changes call on Spidey: 'Yer outta here!'
(Miami Herald) <p>Spider-Man bases spin controversy
(Arizona Republic) <p>Spider-Man ads off base with MLB
(Arizona Republic) <p>Baseball clears its bases of ads
(Seattle Times) <p>Selig Picks Off Spider-Man
(Hartford Courant) <p>Spider-Man caught in fans' pickoff play
(Houston Chronicle) <p>Ad idea caught in baseball web
(Kansas City Star) <p>Fans extricate baseball from insidious web of commercialism
(San Jose Mercury News) <p>Fans Deliver Brushback Pitch
(Washington Post) <p>Spider-Man logo idea fails to get to first base
(Forbes) <p>Baseball reverses course: Spider-Man ads on bases don't fly
(MLive.com, a Michigan newspaper chain) <p>Spider-Man Web of Ads Unravels
(New York Times) <p>Oh, well. It's not like we didn't see it coming.


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 Post subject: Re: AP or PR copy?
PostPosted: Fri May 07, 2004 12:41 pm 
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Sorry to have started this thread but looking back at this story, here is what happened:
1) The commercial product announced the arrangement and got gushy press for it (the it'll improve marketing to kids of the game b.s.). 2) Then a media firestorm erupts with a (quasi-) presidential candidate stepping to the plate on the issue, all the time the commercial product's name getting mentioned. 3) Then the parties "agree" to pull back a bit, generating even more free media coverage with the commercial product's name being mentioned.
Something tells me that we the public were bamboozled by a marketing ploy. This movie has gotten more market awareness from this "scandal" than any amount of paid advertising would have generated.
No wonder I quit on baseball in 1994.<p>[ May 07, 2004: Message edited by: larepublica ]</p>


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 Post subject: Re: AP or PR copy?
PostPosted: Fri May 07, 2004 5:57 pm 
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Heh. This topic kind of reminds of the movement to place ads on police vehicles to help bring in more revenue for local and state governments.<p>Gatekeeper<p>-30-


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