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 Post subject: 'Lifestage Segmentation' Dept.
PostPosted: Wed Jan 16, 2008 8:35 pm 
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Joined: Sun Apr 07, 2002 1:01 am
Posts: 8342
Location: Bethesda, Md.
Hyper-Local Digital Editor


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PostPosted: Wed Jan 16, 2008 9:20 pm 
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Joined: Wed Oct 08, 2003 12:01 am
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Location: Homebush NSW Australia
In fairness, the management of that company have put much on the record about what they mean by hyperlocal sites. Their ideas are far more concrete than most I've seen on this topic and far less full of jargon than the ad cited.


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PostPosted: Sun Jan 20, 2008 9:00 am 
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Joined: Mon Apr 08, 2002 12:01 am
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Location: Albuquerque, N.M. USA
Out of curiosity, I visited the Chicago Tribune's "hyperlocal" site. And this is the first thing I called up:

Movie Review of Cloverfield
Cala 01/19/08 04:51 PM 5 hits
In the just released science fiction thriller "Cloverfield", five friends from Manhattan witness a apocalyptic threat on the night they throw a big party on the balcony of their apartment. The reason why they throwing a party is because one of the five college aged buddies named Robert Hawkins just got a promoted for a job in Japan.


Why do I suspect that the author's name is really Carla and she misspelled that, too?


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PostPosted: Thu Jan 24, 2008 9:08 pm 
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Location: Albuquerque, N.M. USA
Mike Miner of the Chicago Reader highlights more hyperlocal hyperactivity. Can't decide whether it's more embarrassing for the Chicago Tribune or just sad.


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PostPosted: Fri Jan 25, 2008 12:24 am 
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Joined: Wed Nov 02, 2005 1:15 am
Posts: 1432
Location: Alabamer
jjmoney62 wrote:
Mike Miner of the Chicago Reader highlights more hyperlocal hyperactivity. Can't decide whether it's more embarrassing for the Chicago Tribune or just sad.


Thanks for the must-forward. We're inching in that direction by running unedited forum comments in our features section once a week and periodically letting our reporters get away with soliciting interviews and comments directly from our forum users. Quoting a screenname with no idea of who's behind it is a bad bad idea, but we've been allowing it.

The ad at the top of this post looks like it's a position designed to keep an eye on that sort of thing, which is just what papers need if they're going to retain any credibility while following that trend.


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