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 Post subject: Today's whoring
PostPosted: Mon Jun 24, 2013 11:42 am 
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Joined: Mon Nov 14, 2005 3:47 pm
Posts: 4655
Location: New York City
Depending on whom you ask, it is unethical.

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This spring, readers of the Orange County Register in Southern California started seeing much more coverage of local universities. What they probably did not know is that the stories are paid for by the schools. Depending on whom you ask, it is either a smart way to bring in revenue, or a serious breach of journalism ethics.

Earlier this year, the newspaper's executives offered three schools a deal: Pay us $275,000, and we will give you a year's worth of weekly sections — filled with feel-good features, smiling pictures of students and guest columns written by faculty.

Chapman University, the University of California, Irvine and California State University, Fullerton all signed on.

Fullerton Chief Communications Officer Jeff Cook says the proposal seemed almost too good to be true.

"For me to march into a newspaper and say, 'You should do a section on our university each week,' my past experience is one that would indicate that that wouldn't really be an appropriate ask," Cook says.
[NPR]


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 Post subject: Re: Today's whoring
PostPosted: Tue Jun 25, 2013 9:16 am 
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Joined: Thu Apr 18, 2002 12:01 am
Posts: 836
Location: New Brunswick, Canada
Whoa!


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