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J Kaufman	Post subject: Today's whoring Posted: Fri Mar 22, 2013 2:57 pm
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	Not at all like the old, granny-oriented, slippery and invisible-brand bottles. Quote: After almost 17 years of the same look, Pepsi bottles are getting a makeover next month. An easy-to-grip design, youthful packaging and visible brand elements are features of the new look that the company hopes will stand out on shelves. The new design is part of Pepsi’s “Live for Now” marketing campaign. The campaign focuses on “the insight that Pepsi fans all around the world desire to capture the excitement of now – a mind-set that is aligned at the very core with the brand’s DNA,” a company release states. [ABC News]
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