Readership of the print Reader during the period September through November of 2012 was recently compared by the firm Media Audit to the same periods of 2010 and 2011. Though the press run remained 90,000 copies, the cumulative number of print readers rose from 526,168 in 2010 to 612,843 in 2011 and to 730,029 last year. Says Jim Kirk, editor in chief of the Sun-Times Media papers, speaking of the Reader, "Our print audience is holding strong in an otherwise down market and we see no reason to change course.