US Writers on the Take: How Demand for More Media Content Leads to More CorruptionQuote:
by: Jeff John Roberts | paidContent
Conservative opinion writers at prominent publications like the Huffington Post, National Review and Red State all received money from the government of Malaysia as part of a sophisticated propaganda plan to smear an opposition leader. Details of the scheme were reported on Friday by BuzzFeed and include a regulatory filing that discloses the names of the columnists.
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E&P]
Washington Post Tries Sponsored PostsQuote:
Josh Sternberg
There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content.
WaPo today launched “BrandConnect” that will let marketers create content throughout the WaPo site and on its homepage. It’s kind of like Forbes’ BrandVoice, which lets brands post on the Forbes platform. and will create content through blog posts, videos and infographics, according to a rep. As a sign of how important it views this, the Post is giving the sponsored content prime real estate on its homepage.
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Digiday]