The Washington Post on Thursday became the latest news organization to take the increasingly fashionable step of blowing up its article template to present a feature story in a unique, immersive format.

In December, The New York Times blew some minds with its special multimedia presentation of “Snow Fall” — a six-part narrative about skiers trapped in an avalanche.

The Washington Post invented a similarly innovative presentation for sportswriter Rick Maese’s profile of professional cyclist Joe Dombrowski, a talented 21-year-old from the D.C. area who some hope will redeem the sport in a post-Armstrong era.