Testy Copy Editors

The word game
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Author:  J Kaufman [ Wed Feb 27, 2013 12:35 pm ]
Post subject:  The word game

"Content-centric"? As they say in the ad game: That's high-concept!
The race to take advantage of new ways that consumers read, watch and listen to content — and how marketers want to sponsor those initiatives — is leading a giant public relations agency to name a senior executive to a new, content-centric post.

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