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 Post subject: The word game
PostPosted: Wed Feb 27, 2013 12:35 pm 
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Joined: Mon Nov 14, 2005 3:47 pm
Posts: 4655
Location: New York City
"Content-centric"? As they say in the ad game: That's high-concept!
Quote:
The race to take advantage of new ways that consumers read, watch and listen to content — and how marketers want to sponsor those initiatives — is leading a giant public relations agency to name a senior executive to a new, content-centric post.
[Times]


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