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 Post subject: This and that
PostPosted: Fri Feb 22, 2013 9:25 am 
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Joined: Mon Nov 14, 2005 3:47 pm
Posts: 4655
Location: New York City
Here's a thought: Scrap the list.

The Mystery of the Book Sales Spike
How Are Some Authors Landing On Best-Seller Lists? They're Buying Their Way

Quote:
But the short moment of glory doesn't always occur by luck alone. In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists. The marketing firm, San Diego-based ResultSource, charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed.

As ResultSource's website points out, hitting best-seller lists can mean fame, and potentially lucrative consulting assignments.
[WSJ]


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