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 Post subject: This and that
PostPosted: Tue Feb 12, 2013 12:06 pm 
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Joined: Mon Nov 14, 2005 3:47 pm
Posts: 4655
Location: New York City
Write something the reader wants to read. Who knew? Bonuses: A pun. And a cow-themed metaphor.

Give killer presentations: Think like a writer
PowerPoint presentations are boring, but don't blame Microsoft. Instead, learn to communicate the 'write' way.

Quote:
Have you ever wondered how good novelists can hold a reader's attention for hours at a time with nothing but words on a page? Have you wondered how good Web writers can keep people glued to the screen when the whole Internet beckons?

I'm going to tell you how to apply skills from the craft of writing to make your presentations enjoyable and unforgettable.
***
A good metaphor is effective because it imparts a strong mental image that faithfully communicates an idea and makes it memorable.

You can tell people that a particular cow is yours, but nobody will forget the fact that you own the cow if you sink a smoking, orange-hot branding iron into the animal's flesh.
[Computerworld]


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