I'm guessing this change will occur around the time that magazines that aren't Forbes, Business Week or gay-oriented start putting more men on their covers. Namely, never.
Quote:
In the first three paragraphs of Thomas B. Morgan’s 1960 Look profile of Brigitte Bardot, the writer refers to the actor’s “magpie hairdo,” her “girl-woman earthiness,” her rich father, her promiscuity (his inference, not hers), and her refusal to embrace a traditional motherhood role. He calls her “the sassy kitten,” puts her in a category alongside French wine and small cars, and resents her for being so wildly popular. One rather important detail is missing from this heap of vitriol: her name.
Fifty-three years later, in an Esquire profile of Megan Fox, Stephen Marche (a Walrus contributor who once wrote a piece—for Esquire—about “the rise of men and the whining of girls“) calls the actor “a screen saver on a teenage boy’s laptop, a middle-aged lawyer’s shower fantasy,” and “a sexual prop used to sell movies and jeans.”
How far we’ve come.
The garish similarities between Look’s 1960 piece and Esquire’s 2013 profile reveal a disheartening lack of progress in between. Male writers have had decades to remedy themselves, but still write jejunely about women, accentuating one isolated, exploitable trait (attractive, rebellious, sweet, rude, slutty, rich) for the sake of producing more easily understood subject matter. Until they learn (or at least try to learn) how to write about female subjects in a way that does not purposefully weave paternalistic generalizations into every paragraph, I propose a moratorium on this stagnant approach to literary writing. Let’s allow women to write about women for a little while. Maybe then we can swap the prevalent illusions of femininity for realistic portraits of women as complex human characters.
I’m not saying that women are better writers than men, and I’m not saying all men lack the will to rise above stereotypes in their work (do you hear that, comment section?). I’m saying that something needs to change in the way literary profiles are written and the way the lives within them are handled, and that this would be a good step toward smoothing out what is currently an unbalanced gender structure in literary journalism. Too often, the privileged male writers whose bylines dominate the publications we read fail to write about women in a way that doesn’t simplify female existences into condescending phrases like “sassy kitten” and “bombshell.”
[
The Walrus]