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J Kaufman	Post subject: Stylebook update Posted: Thu Nov 15, 2012 12:40 pm
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	ABC, sick and tired after 98 years of seeing the "S" left off "Circulations" whenever anyone lacking copy editors spelled out the title, has switched to a more with-it name. Those who favor continuity will be glad to hear that newspapers will still lie about pass-along readership in order to goose the numbers. Quote: The Audit Bureau of Circulations — founded by advertisers, agencies and publishers in 1914 to ensure accuracy in the reporting of circulation figures — is becoming, effective immediately, the Alliance for Audited Media. The change, to be accompanied by new logos, is to be announced Thursday morning at the organization’s conference and annual meeting, known as Media 360, in Midtown Manhattan. [Times]
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