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J Kaufman	Post subject: Dead-horse-beating time Posted: Mon Aug 24, 2009 11:25 am
Joined: Mon Nov 14, 2005 3:47 pm Posts: 4655 Location: New York City	Since we're always willing to scream, "Gotcha!" when AP uses dilemma incorrectly, we should give props when the wire uses the word correctly. But is it a conundrum? Quote: The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O'Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors. They also host the most-watched programs on their networks. "This is a good illustration of that conundrum," said Rich Hallabran, spokesman for UPS Stores, which he said has temporarily halted buying ads on Fox News Channel as a whole. Beck can bring the eyeballs. With the health care debate raising political temperatures, his show had its biggest week ever right before his vacation, averaging 2.4 million viewers each day, according to Nielsen Media Research.
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